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Consulting & strategy2022 · Lake Balaton

Balaton demand and supply analysis

We examined Lake Balaton tourism demand and supply with statistical methods built on primary data collection, processing our own field-survey data rather than secondary estimates. The analysis looked closely at providers' year-round opening and the seasonal fluctuation of supply. It showed where and in which periods real demand does not meet available supply, and the critical points for supply development and season extension.

Building on our own field data collection and statistical analysis, we examined Lake Balaton's demand–supply balance and providers' year-round opening.

Project detail

The project examined Lake Balaton tourism demand and supply with statistical methods, built on primary data collection. We processed our own field-survey data and specifically analysed providers' year-round opening and the seasonal fluctuation of supply. The analysis showed where and in which periods real demand does not meet available supply , and the critical points for supply development and season extension. The approach reflects our research method: we build not on secondary estimates but on our own field data and statistical analysis.

Service
Consulting & strategy
Year
2022
Location
Lake Balaton
Scope
Regional
Methods
Primary (field) data collection; statistical analysis; demand–supply comparison; seasonality and opening-hours study
Lake Balatondemand-supply analysisprimary data collectionstatistical analysisyear-round openingseasonalitytourism statistics

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