Digital hospitality at Balaton: website study
Research analyzing the websites of more than 1,300 Lake Balaton service providers, in a co-authored book chapter (Akadémiai Kiadó, “Changing Perspectives in Today's Tourism”). It maps the quality gaps of digital hospitality – joint work with University of Pannonia researchers, a cornerstone of our academic background.
Changing Perspectives in Today's Tourism (ed. Mark Miskolczi), Akadémiai Kiadó, 2023 – Chapter 7. ISBN 978 963 454 973 4, ISSN 2732-1495
Chapter 7 of the volume “Changing Perspectives in Today's Tourism” (ed. Mark Miskolczi, Akadémiai Kiadó, 2023), authored by Eszter Madarasz, Zsofia Marta Papp and Adam Schmutz (University of Pannonia, Faculty of Business and Economics, Department of Tourism). The chapter examines the role of digital marketing communication tools in tourism businesses in the context of the fourth industrial revolution. It analyzes the websites of more than 1,300 Lake Balaton service providers and highlights the quality problems that prevent some market players from meeting 21st-century consumer expectations. It discusses the role of an own website and presents good practices: as consumer pressure grows, Lake Balaton providers must follow digitalization trends and invest in their websites to stay competitive.
“The analysis of more than 1,300 Lake Balaton service provider websites shows that many market players' sites no longer meet 21st-century consumer expectations.”