Podcast2026-01-29 · Online (DigiTurismo podcast)
Tech-optimism and digital maturity
Does an SME still need a website in 2026? What does it mean to be a tech-optimist, and how can digital maturity be measured? A conversation on the DigiTurismo podcast about the practical questions of digital tourism.
DigiTurismo (YouTube channel)
A conversation with Adam Schmutz, digital tourism expert, about what it means to be a tech-optimist and how a company's digital maturity can be measured. It covers whether a website is still needed in 2026, what Google My Business is, and why it pays off for an SME to develop its digital presence. The discussion also touches on the three things an SME must focus on to be successful in the future.
Q: Does an SME still need a website in 2026? A: Yes – but without Google My Business and digital maturity, a website alone is not enough for success.
tech-optimismdigital maturitySME
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