Digital presence of Balaton providers
The digital presence of Lake Balaton providers from the guest-experience perspective – a talk at the all-day Digital Tourism Workshop of Budapest Metropolitan University and CheckINN (~100 students, 11 talks). Focus on the blocking points of the customer journey; also covered by Turizmus.com.
Tourism Institute of Budapest Metropolitan University (METU) and CheckINN Tourism Innovation Hub (organizers) – Digital Tourism Workshop. Speaker: Adam Schmutz.
At the joint, all-day Digital Tourism Workshop of the Tourism Institute of Budapest Metropolitan University (METU) and the CheckINN Tourism Innovation Hub (nearly 100 students, 11 talks and two round-table discussions), Adam Schmutz (managing director) gave a talk titled “The digital presence of Lake Balaton tourism destination providers, development opportunities.” He presented the digital presence of Lake Balaton providers from the guest-experience perspective and drew attention to the blocking points in the customer journey, whose handling is critical for the guest experience; he also took part in the workshop's round-table discussion. Other speakers included: Szabolcs Juhasz (MTÜ – NTAK), Noemi Ilyes (CheckINN), Noemi Kulcsar and Laszlo Vasa (METU), Zoltan Katona (Morgens), Peter Palicz (Kvi Hotel), Mark Miskolczi (Corvinus).
“Adam Schmutz presented the digital presence of Lake Balaton tourism destination providers from the guest-experience perspective and drew attention to the blocking points in the customer journey, whose handling is critical for the guest experience.” (Turizmus.com)