Competitive tourism: everyday digitalisation
Moderating the Balaton365 workshop panel “Competitive tourism – digitalization in everyday practice” (Balatonkenese), with prominent industry figures (MTPA, VIMOSZ, MTA, CheckINN, VisitBalaton365) – on the digital competitiveness of the destination.
Balaton365 workshop – VisitBalaton365 (DMO), Balatonkenese, 12 March 2026
Adam Schmutz moderated the two-hour closing panel discussion of the Balaton365 workshop, titled “Competitive tourism – digitalization in everyday practice”, in Balatonkenese. The discussion explored the competitiveness of tourism and the practical application of digitalization, with several leading figures of the Hungarian tourism industry. Panelists: Natalia Oszko-Jakab (MTPA), Dr. Zsofia Liziczayne Kovacs (MTMT), Lajos Borocz (VIMOSZ), Krisztina Bacsi (MTA), Petra Gedei (CheckINN), Dr. Terez Horvath (VisitBalaton365) and Daniel Damosy (Nitro Communications). The Balaton365 workshop program also covered the region's tourism results and plans, the performance of Hungarian tourism (MTÜ, Visit Hungary) and the DIMOP Plus developments.
The “Competitive tourism – digitalization in everyday practice” panel explored how Hungarian tourism can be made more competitive through the everyday, practical application of digitalization.