AI in tourism: training for a DMO
A practical AI training for the staff of a Lake Balaton destination management organisation (DMO), showing how artificial intelligence applies to real, everyday tourism and destination-management workflows. The programme covered generative AI tools, efficient content creation, GEO/AEO (generative and answer-engine optimisation) and digital visibility, tailored throughout to participants' concrete tasks with worked examples and reusable workflow templates.
We translated AI, generative content and GEO/AEO into real tourism workflows in a hands-on training for a DMO team.
Project detail
We delivered a hands-on AI training for the staff of a Lake Balaton destination management organisation (DMO), showing the use of artificial intelligence in tourism and destination management through real, everyday workflows. The training covered generative AI tools, efficient content creation, GEO/AEO (generative and answer-engine optimisation) and destinations' digital visibility , all tailored to participants' concrete tasks, with tangible examples. The work shows how we turn up-to-date, research-based knowledge into immediately applicable, practical skill at tourism organisations.