AI solutions in tourism on DigiTurismo
How did artificial intelligence become the “invisible infrastructure” of tourism – and why is GEO, not SEO, the key in the age of AI engines? A returning guest on the second AI episode of the DigiTurismo podcast, as one of Hungary's reference points on the topic.
DigiTurismo (YouTube channel)
Adam Schmutz was a guest for the second time on the DigiTurismo podcast to continue an inexhaustible topic: the role of artificial intelligence in tourism. The conversation explores how AI has become a kind of “invisible infrastructure” sitting behind Google Maps searches and personalized offers. It covers why GEO (Generative Engine Optimization – not SEO!) matters in the age of AI engines, and why AI will never fully replace human hospitality. The DigiTurismo hosts are Peter Princzinger, managing director of VisitBalaton365, and Andras Mihalovits. The episode was also covered by turizmus.com (28 April 2026).
“Artificial intelligence will never fully replace human hospitality – but those who don't understand GEO today will fall behind in the age of AI engines.”